Costs: $2,150
Reach: 1,178,000
Audience: Veterans using Post-9/11 GI Bill to transition out of the military

Promotional Activities
Website
During the last 12 months our website, GIBillHub.com, has recorded 751,530 unique page hits. We have added a respectable amount of content on education benefits and data to facilitate purchase decisions. We have also upgraded our registration, which will allow us to track student activity and improve distribution and measurement of student leads. Members will receive a dedicated profile page, exposure throughout the site and ongoing leads from student registrations.

Field Marketing
We have retained exclusive rights to distribute promotional collateral in 57 Army Career and Alumni Program (ACAP) transition centers located on base installations worldwide again this year. Through these ACAP centers, we will reach an additional 400,000 Army personnel who will transition out of the military. Most who do are veterans that qualify for Post-9/11 GI Bill funding. Our collateral will be distributed both electronically and in printed formats throughout the year. Members will receive student leads coming from this activity.

Advertising
Due to the success of our website and guaranteed exposure of field marketing activities, we will be less reliant on ad spending this year. Nevertheless, in 2011, we will be running email campaigns with Transition Assistance Online (TAOnline). They are the equivalent of Monster.com for transitioning military personnel and we will reach 28,000 of the most active veterans who use education benefits of the Post-9/11 GI Bill. Members are included on the landing page for advertising and will also receive all student leads.

Other Resources
Additionally, we will be leveraging our alumni network (consisting of 20,000 points of contact), public relation activities, market research and job resources to market your programs to military veterans this year.

We will be accepting memberships throughout the year.